Pete Primeau sold beds and mattresses in retail before becoming an independent sales representative, supplying other retailers with Southerland Mattresses, Protect-A-Bed mattresses protectors and other products.
Trading as Primeau Furniture Sales, Pete is one of the highest performing independent reps for Southerland Mattresses in the entire USA.
Pete approached Simon Aronowitz, the CEO of Testimonial Systems, for help with testimonials.
At first, all Pete knew was that he needed testimonials. Beyond that, everything else was a mystery. Pete had no idea what his clients would say or, more to the point, what he wanted them to say. He had no idea how to go about getting his testimonials and little idea of how he would use them.
Simon provided consultation to Pete to develop the themes of his testimonials and strategies for collecting them, both on video and in writing.
Simon also worked with Pete to identify ways to use his testimonials to bring him more business from his ideal clients.
“Never in my life would I ever pay anyone that much per hour for coaching on anything!
“But Simon Aronowitz was worth every penny and then some.
Would Pay Twice That!
“You’ll hate me for saying this but knowing what I know now I would pay Simon twice that!
“Simon is truly a cyclone of creative marketing genius. I read the notes that he sent me from our hour together a dozen times and listened to the recording of our call twice that many times.
“All I can say is it was pure gold to my business.
“Simon truly cares about my results. This much passion and creativity are rarely found in one person.
“If you are wondering if you should consult with Simon my answer is ‘Hurry before everyone discovers how brilliant Simon is’.
“I can guarantee you that very soon Simon wouldn’t be available for these calls at any price.”
Pete Primeau, Primeau Furniture Sales
9th June 2013
Adam Hommey is the founder and creator of Help My Website Sell, providing coaching to companies and entrepreneurs to help them master internet marketing so that they make more sales.
Adam’s business provides coaching through one-on-one sessions, group sessions and personalized video tutorials, giving those who want to master internet marketing, conversions and sales every tool they need to become successful.
At the beginning of July the CEO of Testimonial Systems, Simon Aronowitz, enjoyed an hour long conversation with Adam, during which they shared ideas about marketing, communication and testimonials. Simon promised to make Adam’s day more awesome with the phone call and Adam agrees that Simon delivered on his promise.
Made My Day More Awesome
Simon made my day more awesome by opening my eyes to a new way of relating to people on their own level and helping them see your point of view.
I also loved the story Simon told me about being British here in the USA and the first thing people do is complain about the British Prime Minister, David Cameron. His response is always “Bless David Cameron, maybe it will help him do a better job.”
In short: take anything that’s a negative and with a quick language change, turn it into a force to help others shine.
Tony Alessandra’s “Platinum Rule” in action!
Make More Money With Testimonials
Simon showed me how to make more money with testimonials by adding new power to what I already share in my content coaching programs. The best way to get people to tell you how they love your services is to create an environment where they can talk freely, get excited about their business, and reflect upon how you made the difference that made their business more awesome.
Just yesterday, I did a follow-up call with one of my Website Review clients. I sensed his excitement over how much more awesome his website will be, and all the great things he will accomplish, now that his web team is implementing my recommendations. The more he spoke, the more I felt the awesomeness. Aside from helping him be more awesome, it helps ME be more awesome because I know what’s on his heart and mind and this shows me how others will benefit, too.
Knows About Making Money with Testimonials
Simon knows more about making money with testimonials than anyone else because he knows the power of Awesome. When you get your satisfied customers to feel awesome about you, they are more likely to tell their friends in a conversational and passionate way that gets their friends saying “Maybe I should call them too.”
This goes a lot further than the usual testimonial which usually reads like “Samantha always called me back and did what she said she was going to do.”
Kevin J Ryan is a 30 year veteran of the music industry. Having worked in almost every aspect of the music business, he has been at the forefront of music business developments since the 1970s.
Kevin has shared his experience and understanding of the music industry in his book ‘How To Make Money In Music,’ offering aspiring musicians a simple and successful strategy to get the recording deal they’re chasing.
Kevin knows Simon Aronowitz, the CEO of Testimonial Systems, through the GKIC London Group, where both attend the regular monthly marketing meetings. In April, Simon gave a short presentation to the GKIC London Group about testimonials and following the meeting, Kevin decided to implement one idea that Simon gave him.
Results Went Up 50% Immediately
Simon gave me one suggestion for my testimonials which I tried on the landing page of the website for my book. The opt-ins to my offer were transformed!
Results went up 50% immediately.
Nothing about my offer had changed except Simon’s one suggestion.
Your follow-up recommendation? Guess what? I’m implementing it immediately!
Thanks again for your valuable help and advice.
- Kevin J Ryan – 20th May 2013
Author, ‘How To Make Money in Music”